FORT LAUDERDALE, FL, July 6, 2022 – Playmaker, the next-generation sports media and talent management brand, will utilize its growing social audience of over 20 million followers and established talent roster across the sports and entertainment landscape to collaborate on creative content and promotion of Hashtag Sports properties. This will include distribution on Playmaker’s social properties, and will feature Playmaker as an Official Media Partner of the Hashtag Sports 2022 Festival and Awards on July 12-14 at The Cosmopolitan of Las Vegas.
Hashtag Sports is the only event experience connecting the entire sports entertainment ecosystem, bringing emerging and established content creators, marketers, and talent together.
The Hashtag Sports Festival features keynote speakers and conversations with NBA Hall of Famer and Playmaker partner Tracy McGrady, Ashlyn Harris, Ali Kreiger, Matt Leinart, and Don C., as well as Chief Marketing Officers from across the sports business landscape. It also features CRTR Con (pronounced “Creator Con”), an immersive experience geared to unite the creative community. Finally, surrounding the conference is the 4th annual Hashtag Sports Awards presented by Budweiser. Hosted by WWE Superstars, Kofi Kingston and Xavier Woods, the awards show will celebrate the best creatives, producers, and storytellers of the last year.
Playmaker is a next-generation, sports media and management brand with over 15 million followers on social media, 30 shows on Snapchat Discover, and more than 50 athletes and creators under management. Playmaker is focused on the come-ups and comebacks, helping athletes & leagues tell and monetize their stories at scale through shows, brand partnerships, merchandise and more.