Houston Rockets Could Lose $25 Million This Season Due To Sponsorship Boycotts In China

Houston Rockets could lose as much as $25 million due to sponsorship boycotts in China following Daryl Morey’s retweet supporting Hong Kong protesters, league sources told Marc Stein of The New York Times.

Some teams project a 10-15% drop in the 2020-21 salary cap due to the conflict. 

Also uncertain is how the controversy will affect NBA players signed to Chinese sneaker companies. Several players earn between $2 million and $10 million from deals with Anta, Peak, and Li-Ning, sources told Stein. 

Though the immediate economic impact could be overblown, according to Rick Burton, a professor of sports management at Syracuse.

“The presumption that there’s been an immediate loss — I think that number is much lower than the crazy numbers that have been thrown around … the bigger question is what’s the long-term ripple effect here,” said Burton. 

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